How to advertise?
- Online Advertising....
Posting ads on websites that receive heavy traffic is one way to get the word out about your business. Social networking sites such as Facebook or MySpace have advertising programs with ads tailored to a particular demographic. These ads show up only next to profiles that meet the specifications of your product's target market. You can also use the Google AdWords service to post online ads.
- Newspaper advertising..
A traditional form of advertising, daily and weekly newspaper ads allow you to target specific geographic neighborhoods. Attaching an incentive, such as a coupon, to the ad can help track the ad's effectiveness. Purchasing an ad in a section relevant to your business -- for example, a home improvement business ad in the home and garden section -- can also help you to reach target clients.
- Television advertising..
Television ads on local stations might require time and effort to produce, but can be especially effective if you sell a product or service with a high price point. At the time of publication, strategic Media states that a TV ad can cost $50,000, while a radio ad will cost only $1,500. However, you can justify the difference if a TV ad can reach customers who would not respond to radio.