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Tuesday, 26 July 2016

Advertisement & Advertising methods.....


Advertisment means making a thing known to the public. It has become a fine art. Its purpose is to draw the attention of the customers. It establishes a link between the producers and the customers.A customer can know about the quality and price of a thing through advertisement. Advertisement has become a quality and modern business life. Different countries of the world are being brought closer through advertisement.There are many ways and means of advertisement. We see advertisement in papers, magazines, periodicals, journals, on the screen of television and on social media. We hear advertisement in the radio. Again some use lights and some use pictures for advertisement. Besides there are advertising jokers firms and agencies. Some advertisements are obscene and vulgar. Measures should be taken to stop such kind of advertisement.However advertisement is a part of modern civilization.

How to advertise?

Advertising Methods....

  • Online Advertising....

Posting ads on websites that receive heavy traffic is one way to get the word out about your business. Social networking sites such as Facebook or MySpace have advertising programs with ads tailored to a particular demographic. These ads show up only next to profiles that meet the specifications of your product's target market. You can also use the Google AdWords service to post online ads.

  • Newspaper advertising..

A traditional form of advertising, daily and weekly newspaper ads allow you to target specific geographic neighborhoods. Attaching an incentive, such as a coupon, to the ad can help track the ad's effectiveness. Purchasing an ad in a section relevant to your business -- for example, a home improvement business ad in the home and garden section -- can also help you to reach target clients.

  • Television advertising..

Television ads on local stations might require time and effort to produce, but can be especially effective if you sell a product or service with a high price point. At the time of publication, strategic Media states that a TV ad can cost $50,000, while a radio ad will cost only $1,500. However, you can justify the difference if a TV ad can reach customers who would not respond to radio.

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